AI in Social Media Marketing: Crafting Facebook Ads Strategy with ChatGPT

Jon Loomer is a Facebook Ad Strategist. As the owner of Jon Loomer Digital, he dedicates himself to aiding marketers and entrepreneurs in achieving their business objectives by employing cutting-edge Facebook marketing techniques.

Jon understands the significance of AI and is committed to leveraging the technology effectively. While the experimentation stage is overwhelming, the potential of AI is vast, and Jon is committed to discovering how best to use it. Jon's experience with ChatGPT for developing a Facebook ads strategy can help others too.  By following his specific steps, social media marketers can take advantage of AI-powered tools and revolutionize their marketing strategies.

According to Jon, ChatGPT provides more effective responses with detailed prompts. To achieve optimal results, one should not simply request a Facebook ads strategy without specifying their objectives.

Jon recommends noting down essential details such as the product, its benefits, target audience, and basic goals. For instance, if one wishes to sell a Power Hitters Club-Elite membership, it is vital to establish these particulars to guide ChatGPT towards generating the ideal marketing strategy.

When using ChatGPT, it is essential to create an initial prompt for optimal results. This initial prompt should provide a basic outline of your objectives to guide ChatGPT's response. Keep in mind that additional prompts may be necessary to refine your results. For example, to promote his Power Hitters Club-Elite community, the author's initial prompt might be:

Input Prompt: Power Hitters Club - Elite is an exclusive community of advanced Facebook advertisers who get access to a private Facebook group, weekly strategy sessions, weekly webinars, a training library, and steep discounts on one-on-one sessions with Jon. Generate a Facebook ads campaign strategy to promote this community by providing copy, format, targeting, optimization, budget, and other details.

Here’s the result shown by ChatGPT:

Once you have created your initial prompt, the next step is to request specific alternatives from ChatGPT. For instance, if you wish to promote your Power Hitters Club-Elite community, you might ask ChatGPT to generate five alternative headlines that showcase different tones and highlight distinct benefits. This approach can help you to identify the best headline for your marketing campaign while providing insight into the different ways your community can appeal to potential members.

Input Prompt: Please generate five headline alternatives that utilize different tones and focus on different benefits.

Here’s the result shown by ChatGPT:

After generating alternative headlines through ChatGPT, you may find that some of them are too lengthy for your purposes. If this occurs, it is essential to refine your headlines to better suit your needs. For example, you might find that the headlines provided by ChatGPT for your Power Hitters Club-Elite community are too long. In this case, it is best to acknowledge the issue and adjust accordingly. Shorter headlines can be more impactful and memorable, so refining the length of your headlines can enhance the effectiveness of your marketing campaign.

Input Prompt: That's great! But please regenerate these headlines with a limit of 25 characters.

Here’s the result shown by ChatGPT:

If the initial copy body generated by ChatGPT does not meet your expectations, you can request additional options to refine your marketing strategy. As you do so, keep in mind that providing more specific details about your community can help ChatGPT generate more effective responses. For instance, if you found the initial copy body generated for your Power Hitters Club-Elite community underwhelming, you might ask ChatGPT to produce more options while also providing additional information about the community's unique benefits and features. Although ChatGPT may express concern that shorter headlines may not convey all the details, refining your copy and providing specific information can improve the effectiveness of your marketing campaign.

Input Prompt: Please generate 10 different copy body variations, experimenting with different lengths, tones, and benefits.

Here’s the result shown by ChatGPT:

If the copy body generated by ChatGPT does not meet your desired length or formatting, it is crucial to refine your request. You can ask ChatGPT to create a longer-form copy, which is formatted in a more structured and readable manner. For instance, if you found the generated copy for your Power Hitters Club-Elite community to be insufficient in length or structure, you might ask ChatGPT to generate a longer version, broken up into at least five paragraphs. This approach can help provide more detailed information about your community while also making it more readable and engaging for potential members.

Input Prompt: This is great, thanks. But now, please generate a longer body copy option that is broken up into at least five paragraphs that focuses on benefits and pain points of Facebook advertisers.

Here’s the result shown by ChatGPT:

If you are unsatisfied with a recommended ad format such as a carousel, it is essential to explore alternative options that better suit your marketing objectives. For instance, you might consider using video content to promote your community instead. In this case, you could create a prompt for ChatGPT requesting five 30-second video ideas that can effectively promote your community within a limited budget. This approach can help you identify creative ways to showcase your community while staying within budget constraints. By exploring alternative ad formats such as video content, you can generate more effective and engaging marketing campaigns that better resonate with your target audience.

Input Prompt: Thank you! You recommended using the carousel format. What if we instead used a video? Please provide five 30-second video ideas that could help promote this community. We have a limited budget, so keep this simple.

Here’s the result shown by ChatGPT:

If the video ideas generated by ChatGPT align with your marketing objectives, you may want to take it a step further and request a video script. This can provide a structured outline for your video content and ensure that it stays within your allotted time frame. For example, you might ask ChatGPT to generate a script for a fictional business, focusing on a before-and-after scenario, within a 30-second time frame. By doing so, you can provide ChatGPT with more specific details about your marketing campaign while also ensuring that the resulting video content is tailored to your needs. This can help you create more engaging and effective video content that resonates with your target audience and drives conversions.

Input Prompt: These are great! Please generate a script for the before and after option, focusing on a fictional business. Keep in mind that the video can't be longer than 30 seconds.

Here’s the result shown by ChatGPT:

If the interest suggestions generated by ChatGPT are too general or broad for your marketing campaign, it is important to refine your request to ensure more specific and relevant suggestions. For example, you might ask ChatGPT to provide a list of at least five specific interests to target for your campaign. By providing more specific details about your target audience, such as their interests, ChatGPT can generate more effective recommendations to drive engagement and conversions. This approach can help you reach potential members who are more likely to be interested in your community, increasing the chances of successful conversions and fostering stronger community engagement.

Input Prompt: Thank you. Please provide a list of at least five interests that I should target for this campaign.

Here’s the result shown by ChatGPT:

If the optimization recommendations provided by ChatGPT are too general or do not align with your specific marketing objectives, it is important to refine your requests to generate more specific and effective recommendations. You can request counter prompts from ChatGPT to guide it towards generating tailored optimization strategies for your community. For example, if the initial recommendations provided by ChatGPT for your community are straightforward and generic, you might ask ChatGPT to provide specific counter prompts to refine the optimization recommendations. By providing more specific details about your community and marketing objectives, you can ensure that the optimization strategies recommended by ChatGPT are tailored to your specific needs and drive successful conversions.

The budget recommended by ChatGPT for your Facebook ad campaign may be impacted by the price of your product or service. It is important to provide ChatGPT with accurate details about your product pricing to receive effective budget recommendations. If the initial budget recommendation seems low, it may be due to a lack of information about the product price. For example, if ChatGPT recommends a $500 monthly budget for your Power Hitters Club-Elite membership product, but the product costs $147 per month, you might ask ChatGPT if this information impacts their budget recommendations. It is important to ensure that your budget is sufficient to exit the learning phase and generate enough conversions to drive the success of your marketing campaign. By adjusting your budget based on the price of your product or service, you can ensure that your Facebook ad campaign is effective and profitable.

Input Prompt: Thanks! You recommended a $500 monthly budget, but I forgot to tell you that the price of the Power Hitters Club - Elite membership product is $147 per month. I worry about getting enough conversions at that budget to exit the learning phase. Does this information impact your budget recommendations?

Here’s the result shown by ChatGPT:

If the budget recommendations provided by ChatGPT are unclear or contradictory, it is important to clarify the issue to ensure that you receive effective budget recommendations. You can ask ChatGPT to explain their reasoning for the budget recommendations and adjust accordingly if necessary. For example, if ChatGPT initially recommended a $500 monthly budget for your Power Hitters Club-Elite membership product but then suggested a $300 monthly budget starting point, you might ask ChatGPT to clarify their reasoning and address any misunderstandings or mistakes. By doing so, you can ensure that your budget is effective and aligned with your marketing objectives. Additionally, you can explore the tidbits about the lifetime value of the customer and competition in the market to refine your budget and optimize your marketing campaign for maximum success.

Input Prompt: Thanks! But I'm confused. You agreed that a $500 monthly budget may not be sufficient to promote a $147 per month membership product, but then you recommended a $300 monthly budget. Did you misunderstand or make a mistake? Would you like to adjust the recommended budget?

Here’s the result shown by ChatGPT:

In summary, Jon's experience with ChatGPT highlights the potential of AI-powered tools for generating marketing strategies. While the tool is not a magic solution and requires refinement through counter prompts and additional information, it provides valuable ideas and brainstorming for customized and effective strategies. The recommendations for copy and video strategies were particularly noteworthy. Although AI cannot entirely replace human-generated strategies, it represents a powerful resource for marketers and entrepreneurs to generate personalized and tailored strategies. As AI technology continues to evolve, its potential to assist with marketing strategy generation will only continue to grow.

If you want to learn more about Jon's experiments with ChatGPT, you can read about them in his blog post.