Using AI for SEO: Ahrefs’ VP of Marketing uses AI to Craft Compelling Content

Sam Oh is the Vice President of Marketing at Ahrefs. He recently released a YouTube video showcasing the best ways to utilize ChatGPT in search engine optimization (SEO).

PROMPT INPUT 1: Write 10 click-worthy titles for my blog post on [your topic]. My working title is [Your current title]. Front-load the keywords "[keyphase you are targetting]"

You can then adjust the results by requesting that it reword the titles in a specific style. For example, in Sam’s case…

PROMPT INPUT 2: Make these titles sound like a Mr. Beast video

Once you’ve selected your preferred title, ask for a brief outline of the post.

PROMPT INPUT 3: Write an outline for a blog post about [insert title]

When it comes to the topic, ask ChatGPT to address frequently asked questions or the most widespread misconceptions. Having an outline to revise and incorporate your expertise into is an excellent method to overcome writer’s block.

Contrary to popular belief, ChatGPT is not ideal for writing long-form articles. Although it can write complete articles and even imitate a specific author’s style, there is no advantage to writing generic content for SEO purposes. Everyone now has access to ChatGPT. If people click on a search result looking for information, it is critical that your article provides the expertise and detail they need. If you use your expertise to write the article and treat ChatGPT as an assistant, you won’t have to worry about search engines penalizing AI-generated content in the future.

Note that ChatGPT can still be a valuable tool for proofreading once you have finished writing.

PROMPT INPUT 4: Proofread this: [insert paragraph]

Once you’re ready to publish, ChatGPT can help you create your meta descriptions.

PROMPT INPUT 5: Write a meta description thats no more than 156 characters for a page titled: [insert title]

If you found these prompts useful, be sure to watch the whole video as it covers a range of other use cases, including generating feature snippets, writing Google AppScripts to find email addresses, creating schema markup, and performing regex searches in the Google Console. Most importantly, the video explains why using ChatGPT for keyword research is not recommended.